Let’s Create the Career (and Life) You Actually Want

You’ve Outgrown
the Old Way of
Doing It All

If you're tired of juggling a demanding career, a full life, and always ending up last on your own to-do list you’re not alone.

This mentorship is built differently. It’s strategic, kind, and created to meet you where you are (and take you further).

Book Your Breakthrough

Does This Sound Like You...

You want a proven path that integrates your goals, energy, and personal life without guilt.
You’re craving structure that supports both career and personal wellbeing (we call it integration, not balance).
You’re done with burnout and want real support not more pressure to be perfect.
You need a fresh, inspiring way forward one that brings results and joy.
You’re ready for a coach who’s walked the path and helps you follow through.

If you nodded “yes” to any of these, this mentorship was made for you.

I know what it’s like to be the go-to person, the high-performer, the one who’s always “on.”

But behind the scenes?

You’re skipping workouts, surviving on coffee and unhealthy snacks,

wondering if this is sustainable.

I help ambitious, overcommitted women (especially in the events industry)

reclaim their time, calm the chaos, and finally integrate their business with their life.

This isn’t just coaching.

It’s a reset.

Find Your Freedom

READY TO GET STARTED?

Choose
Your Coaching Path

FOR BUSINESS OWNERS & ENTREPRENEURS

You’ve built a successful business but it still relies too much on you.
You’re the visionary, the team, the operations, the everything… and it’s no longer sustainable.

This coaching path helps you untangle from the daily grind, clarify your next level of growth, and create a business that supports your life with systems, support, and structure that free you up to actually live it.

Whether you’re scaling, pivoting, or just need space to breathe again, this is for you.

FOR EVENT PLANNERS

You feel stuck, underestimated, and dangerously close to burnout. You’re capable of more and ready to rise into a strategic role with real recognition.

FOR EXECUTIVE ASSISTANTS

You're managing events for the C-Suite but want to step into the spotlight as a true Event Professional. We’ll guide your growth and unlock new opportunities.

FOR EXECUTIVES & C-SUITE LEADERS

You lead the business but need creative event strategy, stronger KPIs, and better team performance. Let’s optimize your team and maximize ROI.

FOR CORPORATE EVENT TEAMS

You’ve mastered execution now you want more strategy, ownership, and a seat at the table. Let’s build your leadership presence and internal influence.

What Makes This Coaching Different?
You Don’t Know What You Don’t Know
And That’s Where I Come In

Your business, your burnout, your life — none of it is a dress rehearsal.

And whether you’re producing high-stakes events or running a fast-paced business, you know: you only get one shot to build something that actually supports you back.

This isn’t surface-level coaching.

It’s grounded in my Business Freedom Formula™, designed to help you create a company that runs without you and rooted in the Life-First Vacation Test™, a benchmark we’ll use to assess how well your business supports the lifestyle you say you want.

We’ll look at what’s working, what’s not, and what’s silently holding you back from the freedom you’ve been chasing.

Together, we’ll flip your setbacks into superpowers and build sustainable, soul-aligned success from the inside out.

LET’S MAP YOUR NEXT MOVE

Meet Your Coach

Hi, I'm Dawn

Life-First Business Strategist | Creator of the Business Freedom Formula™ | Founder of Biz Freedom™, Site Hustle™, BFF Club™, and MIP

I once built a thriving events business — and nearly lost myself in the process.

After three decades in the high-stakes world of corporate events and incentive travel, I had the revenue, the reputation… and the relentless schedule that came with it. Behind the scenes, I was burned out, over-functioning, and exhausted — until one day, I collapsed in a pair of Jimmy Choos. That moment became my wake-up call.

Since then, I’ve redefined what success looks like and I now help other ambitious women do the same.

From launching internal event teams for international medical companies…

To scaling marketing firms and mentoring solopreneurs into sustainable growth…

To building fully remote teams before it became the norm…

I’ve done the hustle.

Now, I teach the freedom.

If you’re ready to lead a business that works without working you to the bone, I’d be honored to be your coach.

Let's Connect

I’m the founder of multiple brands that serve high-achieving professionals and entrepreneurs: Biz Freedom™, where I coach women to build systems, strategy, and support for a business that runs without them Site Hustle™, a sourcing and event execution company helping planners bring their vision to life without the stress MIP – Meeting & Incentive Professionals, where I’ve delivered hundreds of high-impact programs for global brands BFF Club™ (Biz Freedom Founders), a curated retreat and membership experience designed for women who want more than just a business win... they want their life back Through these brands — and the proprietary Business Freedom Formula™ and Life-First Vacation Test™ — I help overcommitted professionals reclaim their time, redesign their business, and rise into a calmer, more powerful way of leading. I’ve done the hustle. Now, I teach the freedom. If you’re ready to lead a business that works without working you to the bone, I’d be honored to be your coach.

Frequently Asked Questions

1:1 Mentorship

Most coaching programs focus on one piece of the puzzle — mindset, performance, or productivity.

I focus on helping you build a business (and life) that actually supports you.

Using frameworks like the Business Freedom Formula™ and the Life-First Vacation Test™, I combine strategy with systems, mindset with implementation, and flexibility with real accountability.

Because this isn’t about doing more.

It’s about doing what matters — without burning out.

It’s both — and that’s exactly what makes it work.

Mindset without action keeps you inspired but stuck. Strategy without inner alignment leads to burnout.

In this mentorship experience, we integrate the two.

You’ll get clear, customized business strategy supported by life-first habits, mindset shifts, and practical systems — so you’re not just growing your business, you’re reclaiming your life in the process.

We’ll focus on breaking through the limitations that are keeping you stuck whether that’s a lack of clarity, overcommitment, disorganized systems, or outdated beliefs about what’s possible.

Together, we’ll:

Clarify your vision and priorities
Create a business model that supports your life
Implement and tweak systems that bring results
Build real momentum — without the burnout

This is about sustainable, aligned progress — not hustle for hustle’s sake.

You’re not alone and I get that more than anyone. Life happens. Business evolves. Priorities shift.

That’s why this coaching isn’t about hustling harder it’s about building a foundation that supports you when life does get messy.

You’ll get flexible structure, clear priorities, and systems aligned with best practices — so you can stay focused without burning out.

And no, we’re not doing everything at once. You’ll have the accountability you need with the flexibility you want — because that’s how lasting progress is actually made.

That depends on your goals, bandwidth, and the kind of support you need. After your complimentary 30-minute Alignment Assessment Call, we’ll co-create a schedule that fits your life not the other way around.

Most clients choose to meet weekly, bi-weekly, or monthly depending on their season of life or business.

What matters most isn’t the frequency — it’s the consistency, intention, and follow-through we build together.

This is for anyone who loves to create meaningful event experiences whether you're just getting started or you're a seasoned pro.

Whether you’re:

An in-house planner or executive assistant looking to grow beyond your current role
A corporate events leader ready to lead with more strategy and less burnout
An entrepreneur or business owner hosting retreats or events to grow your brand — this experience will help you expand your skills, connections, and confidence.

You’ll get access to real-world insights, industry updates, and a supportive community of women who understand the pressure of delivering unforgettable results and doing it with heart.

Yes, if you're a business owner, coach, consultant, or service provider who wants to build a business that doesn’t rely on your constant involvement, you're in the right place.

Or if you're simply exploring the idea of hosting your own events or retreats to grow your brand and community this applies to you too.

My coaching and programs are built around the Business Freedom Formula™ and the Life-First Vacation Test™, designed to help you:

Clarify your vision, offers, and revenue streams
Build systems and support that give you true time freedom
Design aligned events or experiences that amplify your impact
Avoid burnout while scaling in a way that supports your life

Whether you’re growing your team, planning your first retreat, or finally ready to stop doing it all alone, you’ll gain the strategy, confidence, and community to build a business that works for your life, not against it.

After our call, I’ll recommend the best next step based on your goals, capacity, and the level of support you’re looking for.

That might include:

A 60-minute strategy session for immediate clarity and action
A personalized 1:1 coaching path
An invitation to join my group coaching program (if you’ve attended a retreat)
A spot in an upcoming retreat or curated event
Or a custom consulting engagement if you're seeking business or event strategy support

There’s no pressure to decide on the spot.

This call is all about clarity helping you explore what’s possible and determine if we’re the right fit to move forward together.

Let’s Create the Career (and Life) You Actually Want

You’ve Outgrown
the Old Way of
Doing It All

Does This Sound Like You...

READY TO GET STARTED?

Choose
Your Coaching Path

FOR BUSINESS OWNERS & ENTREPRENEURS

FOR EVENT PLANNERS

FOR EXECUTIVE ASSISTANTS

FOR EXECUTIVES & C-SUITE LEADERS

FOR CORPORATE EVENT TEAMS

What Makes This Coaching Different?
You Don’t Know What You Don’t Know
And That’s Where I Come In

Meet Your Coach

Hi, I'm Dawn

Frequently Asked Questions

What makes your mentorship different from other coaching programs I’ve tried?

Is this mentorship more mindset or strategy?

What will we focus on?

I want to get started, but I’m concerned I’ll get derailed, overwhelmed, or lose focus.

How much time will I have to commit to this?

Do I have to be an event professional to work with you?

I’m an entrepreneur, not an event planner — is this for me?

What happens after the initial 30-minute Alignment Assessment Call?

Do you offer payment plans?

Let’s Create the Career (and Life) You Actually Want

You’ve Outgrown the Old Way of Doing It All

Does This Sound Like You...

READY TO GET STARTED?

Choose Your Coaching Path

FOR BUSINESS OWNERS & ENTREPRENEURS

FOR EVENT PLANNERS

FOR EXECUTIVE ASSISTANTS

FOR EXECUTIVES & C-SUITE LEADERS

FOR CORPORATE EVENT TEAMS

What Makes This Coaching Different? You Don’t Know What You Don’t Know And That’s Where I Come In

Meet Your Coach

Hi, I'm Dawn​

Frequently Asked Questions

What makes your mentorship different from other coaching programs I’ve tried?

Is this mentorship more mindset or strategy?

What will we focus on?

I want to get started, but I’m concerned I’ll get derailed, overwhelmed, or lose focus.

How much time will I have to commit to this?

Do I have to be an event professional to work with you?

I’m an entrepreneur, not an event planner — is this for me?

What happens after the initial 30-minute Alignment Assessment Call?

Do you offer payment plans?

You’ve Outgrown
the Old Way of
Doing It All

Choose
Your Coaching Path

What Makes This Coaching Different?
You Don’t Know What You Don’t Know
And That’s Where I Come In

Hi, I'm Dawn